MobileCasino.net is the leading authority on mobile casino gaming in the UK. Here we take a look at the growth of mobile gambling in the United Kingdom. The UK is one of the strongest markets for online gambling firms, especially since the withdrawal of many major names from the US. They also boast some of the best mobile Internet coverage, with 90% of the United Kingdom having strong 3G coverage according to reports by the largest network providers. As people continually start to spend more time on their mobile device or tablet, the clamour to release first class mobile casinos in the UK has increased.
Over a quarter of adults in the UK own a smartphone according to Ofcom. This naturally takes into account all age groups above the legal minimum gambling age of 18. Most mobile casinos in the UK target the 18-40 demographic, where 59% of people own a phone capable of mobile gaming. When 59% of the target market owns a capable device, the industry sits up and takes notice.
As would be expected, some of the biggest UK industry names are at the forefront of the mobile gambling revolution. 32red is one such provider and they have worked tirelessly to ensure that they have in impressive range of games available on Android, iPhones and Blackberries within the UK. They even offer specific promotions for mobile gamers, including a £50 100% match bonus just for accessing the mobile casino for the first time. Mobile games are also eligible for the well-known 32red match bonus of £32 for every £20 deposited. The company has even created a whole new brand and website, 32red Mobile, which allows players to enter their phone model and number before being sent a direct link to access the mobile casino on their device.
Many other providers are following suit. Virgin, for example, is heavily involved in the mobile sector, even offering its own network in the form of Virgin Mobile. The mobile version of Virgin Casino is tailored for all devices by operating within a native web browser, making it easily accessible on anything from Android smartphones to the Apple iPad. The larger online bookmakers also follow suit, with Paddy Power, Ladbrokes, William Hill and Betfred also adjusting their online casino offerings to work across numerous platforms.
The mobile casino market in the UK is still in its infancy. In an unusual step for the gambling industry, which is usually one step ahead of other sectors, they having to update their service offerings to adapt to the explosion in popularity of mobile devices in the United Kingdom. As such, it is clear that the industry is catching up somewhat. Players that are used to the hundreds of games in their downloadable casinos will quickly notice that the mobile versions are rather limited. However, all of the casinos mentioned offer some of the more popular titles, including the Tomb Raider slot, blackjack, roulette and even access to a mobile version of the world renowned Mega Moolah progressive jackpot. These games are popular because mobile blackjack and mobile slots lend themselves particularly well to the mobile interface.
Mobile casinos are also slightly behind sports betting. The most popular online casino brands in the UK almost always combine their casino offering with sports betting. Ladbrokes and William Hill, for example, started out purely in sports betting and added casino functionality when they expanded online. Many now offer apps for both Apple and Android platforms, with sports betting apps from all of the major players all over the various app stores.
Mobile casinos have quickly caught on in the UK. This is in no small part due to the fact that mobile gaming in general has quickly entered the social psyche of players. Many of them enjoy taking the next step and playing for real cash, immediately introducing a captive market to the leading operators. Many people in the UK own a smart phone, and an equally large percentage of the population likes to gamble. The proliferation of online casinos bears testament to how popular they are likely to become across the United Kingdom.