Irrespective of online gambling, South America can easily be considered to be a continent of rapid economic growth. The economies of Brazil, Argentina and Chile have seen economic growth in excess of 6% in the last year alone. The increasing disposable income of residents combined with a traditional love of gambling that arrived in South America with European settlers means that mobile casinos are rapidly becoming popular across the continent.
The key ingredients for a successful mobile gambling industry are a healthy smartphone adoption rate, excellent mobile internet connectivity and availability of online casinos in local languages. Fortunately for players in South American countries, each of these is most certainly true. It is important to remember that even the largest economic markets on the continent can easily still be considered to be emerging rather than matured, meaning that statistics will be significantly inferior to those in developed online gambling nations such as the UK. However, many mobile casino operators acknowledge that the region is sure to be the next big market for them.
One of the biggest names in mobile gaming in South America is Claro which, unusually, is not a casino operator. Instead, it is one of the four largest mobile network operators in the world and a market leader in Brazil, Argentina and Chile. Known for innovation, Claro has worked to bring the latest mobile technology to the countries in which it operates and is responsible for widespread 3g coverage in the aforementioned nations. One such example took place in Brazil, where Claro was one of only two network providers to introduce the hugely popular iPhone 3g to the country.
With such network infrastructure in place, many South Americans are already well on their way to enjoying the best of mobile casino gaming. All that tends to hold them back is the availability of smartphones and tablets. Brazil currently has a relatively small smartphone penetration rate of 14%, although when the size of the population is considered, this still makes for an impressive number. South America is also one of the first markets to see newly launched Apple products such as latest revisions of the iPad, with Brazil, Argentina and Chile often receiving new products before Asia and the Middle East, confirming the increasing appeal of such items in the region.
Casino operators themselves have long been gearing up for entry into the major South American markets. Some of the biggest names in the world, such as All Slots Casino and Royal Vegas Casino are already fully prepared, offering their mobile casinos in English, Spanish and Portuguese. Some are even already starting to implement banking facilities that operate in Brazilian Reais plus Argentine and Chilean Pesos. This makes it simple for South American players to truly make the most of their new mobile gambling opportunities.
The industry is likely to see more and more South American mobile casinos pop up. International players will already be aware that the majority of the most popular casino brands are European and while it is true that they will likely make a significant impact on the market, it is natural for such a culturally gambling mad region to start to launch its own operations in due time.
Each of these factors means two things in essence. South America already has the infrastructure in place to accommodate the needs of any mobile casino player. However, the room for growth is also huge and the market as a whole is definitely one to keep an eye on.