Romania is widely considered by many mobile casino operators as one of the most important growth markets in the industry, and various operators are making strides in making their games available to Romanian players. Even in its own region, Romania stands out as being one of the most technologically advanced countries and has a certain ingrained fondness for gambling that operators wish to capitalise on.
In historical terms, Romania’s betting culture is relatively short, and the concept of regulated gambling and sports betting did not come along until 1989. However, the country in general has caught up with more traditional gambling nations in short order. As a traditional sporting country, with notable success at football and the Olympics, residents made the natural step of enjoying sports betting as soon as it became available in the country. Indeed, it was a Liverpool based company, Stanley Leisure – now part of the famous Genting casino brand, which opened the first betting shops in the country, quickly growing that number to fifty by the end of 2004.
Casino culture is also evident in Romania, with 21 fully licenced land based gambling establishments in Bucharest alone. Further casinos can be found in all of the major commercial and residential hubs in the country, such as Galati and Sinaia. This all combines to paint a much clearer picture as to why Romania is seen as such a potentially valuable market among online companies. The good news for both operators and players when it comes to mobile casino gaming is that the Romanian government is keen to adhere to the EU standards regarding legislation and, in spite of a few tweaks here and there, this generally means mobile gambling becoming legal. Even now, Romanian players need have absolutely no concerns about mobile casino gaming, as they are free to play with any operator they choose, wherever they happen to be based.
One common issue for mobile casino operators in Romania and the surrounding area is the availability of the correct hardware and connectivity infrastructure to give a significant part of the population access to the latest mobile casino games. However, Romanian players are far ahead in regional terms. Indeed, when it comes to smartphone penetration rates, Romania is comfortably in the top forty in the world, never mind the region. An impressive 3 million smartphone subscriptions exist in the country which, compared to the population of around 21 million, is a significant number and well worth pursuing in the eyes of the larger gaming companies.
Mobile connectivity will also not prove to be an issue for any Romanian player with the correct device. Orange Romania already offers 4G connectivity in some areas – more than enough for even the latest casino games, while every other major operator, such as Vodafone Romania and RCS&RDS offers 3G in even the most rural areas of the country. Naturally, while mobile casino games are not developed with internet connection speeds in mind, 3G with a strong signal is more than enough to keep even the most demanding Romanian mobile casino players happy.
In terms of getting a game at a casino, many Romanian players have become used to using the Euro as their currency of choice. While Romania is definitely on the radar of many operators, very few have opted to implement cash balance management in the leu – although some do. This is partly driven by the fact that the Euro is expected to replace the leu as the national currency on 1st January 2015 anyway and adding the current currency would be something of a waste of resources.
Something that players will quickly notice is that Romania forms part of a growing list of countries that mobile casino operators are offering in the native language. Bet365 Mobile Casino, for example, is one of our most highly recommended mobile operators and offers players an excellent selection of games based on the Playtech mobile platform. Players are free to select Romanian as their preferred language, at which point everything from the games to the support channels, not to mention the currency used for bonuses, changes to the Romanian native version.
Players in Romania that prefer their mobile casino gaming to be in English and using the Euro may well want to check out CasinoEuro Mobile. It offers an extremely viable alternative, with the entire operation focused on a general European audience. The main alternative for players is that CasinoEuro’s mobile casino is based on the Microgaming platform and so Romanian players can enjoy some of the most popular mobile slots of all time. While the website itself is not offered in Romanian, the company has a wide pool of customer support representatives and so even the most delicate issues can be dealt with in the native language where required.