Poland is currently experiencing the kind of mobile casino player base growth that the biggest operators in the industry dream of. The country has one of the leading infrastructures in the world for delivering the biggest and best mobile casino experiences to players, and residents with a traditional love of gambling in general that are taking to their smartphones and tablets to experience everything that mobile casinos currently have to offer. The popularity of mobile casinos in the country is already clear to see from the fact that many operators are already modifying their existing operations to suit Polish players, and efforts and resources are being devoted to the country more so than many other more established European gaming markets.
One of the key factors in the explosive growth in mobile casino gaming in the country is the fact that Polish players are legally free to play wherever they choose. The Polish government is not particularly keen to hand out licences of its own and so the internal gaming industry is somewhat unregulated. However, there is absolutely nothing to stop players enjoying games regulated in other popular territories such as Malta and the leading casino groups and major operators are taking advantage of one of the easiest international markets in which to establish a new mobile casino.
The viability of gambling activities in the country was first tested with the launch of numerous sports betting services, just as with many other countries in Poland’s area of Europe. They were a roaring success soon after opening, and the three largest betting shop chains in the country now have more than a thousand shops between them in Poland alone. There are also a number of casinos around the country, which naturally are situated in the busiest towns and cities.
Part of the government’s stance on gambling is dictated by the revenues that they receive from the industry. For example, all turnover in Poland’s gambling industry is taxed at 10%, while profits are taxed at a further 10%. This is not so high as to put operators off, but brings in a sizeable sum of money to the government itself. Of course, international operators need not concern themselves with such taxes, making Poland an even more popular option.
Naturally, no mobile casino can succeed in any territory if players do not have the means to enjoy the games by means of regular mobile internet connections and capable smartphones. Fortunately, Poland bucks the trend of the region by being firmly ahead of many other countries in terms of the adoption of smartphones. The country is already in a healthy 26th place in the world regarding smartphone take up rates, ahead of the likes of Turkey, Japan, Russia and Brazil. In all, 7.1 million people out of the 30 million population have access to the kind of touch screen device that is ideal for enjoying the latest mobile casino games. Indeed, Poland already had something of a mobile phone culture in place, with 50.7 million mobile subscriptions in total among the 30 million residents.
The country is also served by some of the biggest names in telecommunications, meaning that Polish mobile casino players can enjoy uninterrupted, high speed access to the latest and best games available. The three largest providers, Orange, Plus and T-Mobile, all have approximately equal market shares but also have the capabilities in their own right to attract a wide range of casino players as they each offer somewhat equal data services.
The combination of an excellent technical infrastructure and a traditional passion for gambling, together with a lack of legal restrictions meant that many mobile casino operators saw Poland as the perfect market for launching their mobile services. Whereas some companies target countries in the area simply by stating that players in the nation are welcome to play, many of the largest operators have gone to far greater lengths to ensure that they are offering Polish players the ideal gaming destination.
When discussing mobile casino gaming in Europe, we always tend to direct players towards CasinoEuro Mobile. After all, as the name states, it is the perfect place for anyone in Europe to play in general terms. However, they are one of the operators that have made an extra effort in the Polish market, and the entire website, together with each of the online and mobile casino games are all available in Polish. The attraction of the site does not stop there however, as even customer support is offered in Poland’s main language. As an excellent operator in its own right, the added language options place CasinoEuro Mobile firmly at the head of the market when it comes to enjoying Microgaming mobile casino games in Poland.
Polish players do of course have a number of alternatives. If Playtech’s suite of mobile casino games is more to the player’s tastes, then they have two equally compelling options. Both Casino.com Mobile Casino and Bet365 Mobile Casino operate on the Playtech platform and welcome Polish residents by going the same way as CasinoEuro and offering the entire gaming experience in Polish. The choice between the two often comes down to whether the player is looking for a dedicated mobile casino experience, or wishes to combine their play with sports betting and other gambling opportunities. Naturally, Casino.com falls into the former category, while Bet365 offers a wider range of gaming services.
Polish players have more choices when it comes to settling on a mobile casino gaming destination than virtually any other country. Further information on all of our recommended mobile casinos can be found in our dedicated reviews section.