Mobile casino gaming is rapidly growing in popularity across Europe and here MobileCasino.net takes a look at how the mobile gambling market is developing. As smartphones and high-speed Internet connections grow in popularity across Europe, so does the mobile casino sector. Gamblers across the EU have long been well catered for by some of the biggest online casino brands who have made a point of making their offerings truly international, and the infrastructure is most certainly in place with many casinos available in a multitude of languages and currencies including, of course, the Euro.
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Although many online and mobile casinos treat Europe as a single market, it is important to consider that it remains somewhat fragmented in terms of smartphone usage and reliable mobile Internet access. Across Scandinavia, particularly in Sweden, Norway and Finland, they boast some of the fastest mobile Internet networks in the world, particularly since the introduction of 4g, something they achieved even before the UK. At the same time Germany, one of the leading gambling nations in Europe, is lagging behind somewhat with only 29% of mobile or “handy” owners having a smartphone.
Other major gambling markets in Europe are somewhere in between. Austria and Switzerland, for example, have a higher smartphone take up rate than Germany and many European mobile casinos are clamouring to build their membership bases in those countries. Swisscom, for example, offers reliable 3g coverage across 93% of Switzerland, while 3, Austria’s leading 3g provider, covers 94% of the country.
When considering EU mobile casinos, it is also important to consider smaller nations with prolific gambling profiles such as Romania, Poland, Serbia and Bulgaria. The infrastructure is most certainly in place, with each country offering excellent 3g access. In Romania, for example, Orange Romania expanded 3g coverage from 55% to 98% in June 2012. All that is currently holding these markets back from an explosion in mobile gaming is the uptake of smartphones, with each country having a small but rapidly growing smartphone user base.
Several of the most popular online casinos are already prepared for the explosion in popularity of mobile casinos in the EU. Royal Vegas, for example, offers a dedicated mobile casino experience for European players who simply need to visit their main URL on their chosen device. It is customised for use on everything from Android smartphones to iPads, and even older Java or Symbian mobiles can take advantage of their range of slots and casino games. They even offer a €1,200 bonus to new mobile players.
Another popular choice in Europe that looks set to increase in popularity as smartphones become more ubiquitous across the continent is All Slots Mobile Casino. They are already well equipped for European players, with their main casino available in over twenty languages from Polish to Swedish. Their mobile casino adapts to the player’s device and currently offers 11 games for iPhone and iPad users and an impressive 27 games on Android devices. They are always sure to offer a great mix of slots, table games, video poker and much more.
Other big names with mobile options for European players include the Casino Euro, Spin Palace, Casino.com and many more, each of which offer gaming opportunities for players on a range of platforms and unique bonuses and incentives for new mobile players.
While the UK could easily be considered as the most online casino friendly nation in Europe, others are rapidly catching up, both in terms of new companies and regulation. Denmark, for example, greatly overhauled the Danish Gambling Act in January 2012 to offer licences to both local and international companies providing all manner of online gaming.
The European market overall is poised for exponential growth in the mobile casino sector, and avid mobile players can expect an increasingly impressive range of choices with each of the big names working on refining their offerings and solidifying their infrastructure to make it easy for players anywhere in Europe to sign up and play in their own language and currency.