Mobile Casinos Appeal to Nigerian Smartphone Owners

Nigeria has long been considered a pioneer in terms of internet use in Africa. It was the first country on the continent to feature internet cafes in numerous locations, and the population is now considered to be among the most internet savvy in the region. Naturally, there is more to the appeal for mobile casino operators than a population that are used to accessing and digesting information from the web. The country is also the most populous in Africa, giving companies access to a potential customer base of some 140 million people. The economy is also significant and second only to South Africa in the list of largest African economies.

Nigerians are well known for being inclined to gamble. The government runs a number of variations of the traditional online lottery concept and many Nigerians are avid football fans, combing their passions for sports and gambling through sports betting. This has led to players from Nigeria quickly becoming accustomed to the notion of online and mobile betting, as there are no licenced betting shops in the country. However, numerous major names from around the world actively encourage Nigerian players to sign up. One such company is Bet365 which also, of course, operates its very own mobile casino powered by Playtech.

With Nigerian players already flocking to the likes of Bet365, operators are heartened to discover that there is also a traditional casino gaming culture in the country. There are three land based casinos in the country – two in the capital Lagos and one in Abuja. While they are primarily aimed at foreign tourists, it is clear from regular patronage that Nigerians have an appetite for such games.

3g mobile internet coverage is widespread across Nigeria, meaning that players truly can play anywhere and anytime they choose; something that is clearly one of the major appealing factors of mobile casino play. Nigeria is also something of an anomaly when it comes to smartphone usage in Africa. It has the biggest penetration rate on the continent, with 41% of mobile owners having a smartphone. This is a full 10% ahead of South Africa in second place, and in a completely different league to Kenya in third with just 7% penetration. Companies as large as Samsung have sat up and taken notice of these trends; Samsung itself has been quoted on numerous occasions as stating that Africa is the second most important smartphone sales region in the world after China and Nigeria is at the heart of such statements.

No other country on the continent is as well equipped to take advantage of the mobile casino revolution as Nigeria, which is why many of the larger casino brands are targeting the nation specifically. As mentioned, the Bet365 Mobile Casino is one of the primary choices among Nigerian players, who become aware of the brand through their use of the sports betting facility. Players can take advantage of all of the promotions offered to regular players, and enjoy excellent renditions of over a dozen of the most popular games.

Another major contender for Nigerian business is Casino.com Mobile, which has gone so far as to develop a dedicated section of their website for Nigerian players in much the same way as some casinos do for different languages. Banking is carried out in US Dollars and players can enjoy all of the benefits of a top class mobile casino, including promotions and bonuses plus automatic enrolment in the Casino.com VIP program.

The barriers to entry are so low when it comes to launching in Nigeria that companies are entering the market more quickly than any other. For Nigerian mobile casino players, this means unparalleled choice in terms of both games offered and available bonuses. With no restrictions in place, players are free to choose from any of our recommended casinos and can begin playing immediately.

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