For just about as long as we have been playing mobile casino slots and various other games, Microgaming has been one of our favourite developers – and that continues to this day. For a long time, they had little by way of competition in terms of both quality and quantity of games and if you were happy to stick with that game maker exclusively in the UK, then the chances are that you will have played at 32red. Even right now, our only criticism of the casino brand is that the industry has shifted to a point where the leading casinos are leading mainly because they bring together games from a number of different developers. However, if you continue to be happy to play the likes of Thunderstruck 2 and Mega Moolah on your phone and tablet, then 32red remains one of the biggest and best operators out there.
One of the strong points of the developer in terms of trustworthiness and reliability has always been the fact that it is listed on the London Stock Exchange. Not many casinos can say that even to this day, and it always added another layer of impressiveness to the 32red proposition. At the same time, it basically meant that shares were up for purchase at short notice and, given how successful the company has been and its market penetration in the UK, it almost seemed inevitable that the brand would be changing hands. This week, it finally happened.
Kindred Group, listed in Stockholm, has completed the acquisition of 32red in a £175 million deal, which sees them acquiring 97% of the casino operator’s shares. This will see the process beginning for the company to become delisted from the London Stock Exchange, although players have been assured that the brand will continue to be every bit as reliable and trustworthy as players have come to expect.
The deal has not come out of nowhere, and it was back in February that Kindred announced that it had reached a deal for the purchase. However, mergers and acquisitions within the gaming industry are at an all-time high this year and look set to continue on for a while yet, and there was not much news about this one simply because £175 million is not a massive amount in the grand scheme of things. Nevertheless, now that the deal has been completed, UK players will want to know that while 32red will almost certainly continue to look the same, it is under new ownership.
This is not the first time that Kindred has made a play for access to the UK’s gaming market – seen as one of the most valuable in the world. Back in 2015, the brand also took over Stan James, the high street bookmaker and online and mobile casino operator. In terms of their impact on that brand, we have actually heard less about Stan James since the takeover than before, although a look at their mobile casino indicates that they are on the right track with the likes of NetEnt, WMS and Yggdrasil providing the games. For those that were already happy with the Stan James brand, it does not appear to have become any worse than before and we can only assume that the same will be the case as 32red enters into a new chapter of its impressive history.
If necessary, we will be updating our 32red mobile casino review in due course, but as things stand right now, it is the perfect choice for any UK player that wants to get the best of what Microgaming has to offer in the palm of their hands.