Paddy Power has long been at the cutting edge of mobile gaming and betting, and their position looks set to grow even stronger in the coming months given their recent announcement of a new deal with Realistic Games. The goal of the agreement is to produce the most seamless betting and gaming content available, with a clear focus on iPad players.
In what both companies have claimed as an industry first, embedded versions of blackjack and roulette in Paddy Power’s main betting app will be available in a manner that allows players to switch quickly and easily between odds, betting slips and the games themselves. This eliminates the existing requirement to switch money between two different wallets or close the sports book in order to load up casino games.
Speaking on the deal, Andy Harris, the Commercial Director at Realistic Games, said: “We’ve felt for a while that embedding games in iPad sports books, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential. We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues. The team at Paddy Power shared our enthusiasm about the idea so we created a prototype and agreed to push hard with the development.”
The option to switch between betting and games at will is obviously something that will have great appeal to players as one thing that tablets are not currently great at is multitasking. Most betting sites currently offer both sports betting and casino action but within different apps, and the use of different wallets for games and betting remains a common occurrence. As stated, this completely removes the issue for players and could well mark the start of something new for iPad casino players.
It will also surely only be a matter of time before slots make it onto the platform, given that Paddy Power is home to games from Playtech and others that have proven to be extremely popular among mobile players. If you’re a keen bettor and want to check out perhaps the most streamlined iPad gaming facility currently available, then be sure to check out our Paddy Power Mobile Casino review for absolutely everything that you need to know about what they bring to the table.