There are news stories every week that discuss the impact of mobile gaming on the land based industry, with various sources commenting on how it will take a chunk out of the existing market – although in fairness that was always likely to be the case. However, it has mainly just been speculation up until now, with the industry practically waiting for one of the big names to prove that this really is the case, and that big name happens to be Betsson.
The company’s Gotgatan betting shop in Sweden was something of a legend in the industry, known for attracting sports bettors not only from the local area but also far afield. Having opened in May 2008, it quickly built a reputation as something of a betting hub, with many passionate Swedes considering it to be their home away from home as they carried out their favourite pastime. However, Betsson CEO Magnus Silfverberg has come to the conclusion that the shop has gone as far as it can, with mobile waiting on standby to pick up the slack.
Silfverberg commented on the new developments in detail, saying: “Our customers now have their betting shop at home. As we have reached our goals with the physical shop, we now choose to put full focus on our mobile products, which have made astonishing progress this year. Everything that you can do in a betting shop, you can now do from a desktop, tablet or mobile. Our future is mobile, like our players.”
Indeed, mobile betting and gaming featured heavily in Betsson’s most recent financial results, and the company is no stranger to taking risks and adapting to the market in order to be successful. The entire principle behind the shop was to offer players freedom of choice and they had to face some unusual hurdles and keep on being creative in order to turn the shop into a success.
The shop officially closed its doors for good on the 12th of December and while it is certainly far too soon to look at how the closure and move to mobile has affected the company, they are already experiencing great results in the sector. The company launched a new mobile site earlier in 2013 that covered betting, casino gaming and more and the reception was warm, with many praising the usability and overall feature set offered by the new platform. The company swiftly followed that up with one of the very first standalone mobile gambling apps in the Scandinavian market and continues to benefit from that very real first mover advantage.
Of course, Betsson is not the only company that is looking to introduce a mobile attitude to Swedish players and if you’re in the country, you’ll be pleased to know that you have plenty of options when it comes to casino gaming on your smartphone or tablet. Indeed, we even have a dedicated Sweden page here at MobileCasino.net, detailing all of the very best gaming opportunities in the country. Head over there now for the best in mobile casino entertainment – you won’t be disappointed!