UK bookmaker and casino operator William Hill has long been one of the market leaders when it comes to mobile technology and they are now pressing ahead with plans to solidify this position with one of the most striking industry moves of recent months. They have announced a dedicated technology ‘centre of excellence’ in their domestic UK market that they hope will drive their innovations in the mobile sector for years to come.
The new facility will cover more than 6,000 square feet and will be located in their domestic market. They have opted for Shoreditch in London which is home to the Silicon Roundabout, a British Silicon Valley that has carved out a reputation as an attractive proposition for the best technology employees and new economy businesses.
One of the most striking aspects of the development is that while many online gaming companies are looking to enhance their mobile offerings, William Hill is one of the first to actually make moves to make dreams a reality and they are the first company in the online gambling sector to set up an office in the area.
The new facility is expected to act as the base for forty staff with support for and from their increasing number of international offices, most notably across Europe and in Australia. Research and development will be the key activities of the centre, with mobile gaming and betting being at the crux of everything that they do, at least in the early years of operation.
Andrew Lee, Managing Director at William Hill Online, commented: “We plan to tap into Shoreditch’s ecosystem of development talent; we are a very strong and successful brand and we have done this by evolving throughout our history. Our goal is to provide a unique and exciting experience for our customers through digital innovation and differentiation; being in Shoreditch, at the heart of Europe’s technical expertise, will help us to achieve that.”
This aggressive focus on mobile will come as little surprise to industry observers and even less so following the news that William Hill will be undergoing some restructuring as mobile gaming and betting takes a chunk out of their telephone betting business both in the UK and beyond.
Mobile platforms are bringing in record revenue levels but it is not all rosy for the company and its employees as their Gibraltar based telephone betting arm has shed 65 jobs, with mobile and online activity being deemed the culprit. The development can still be considered to be restructuring as the job losses will be partially offset by the creation of 25 new jobs in their mobile gaming arm, covering not only the new Shoreditch site but also existing aspects of the business.
William Hill looks set to continue to be one of the most important brands in the mobile casino industry and you can be sure of staying up to date on all of the latest developments by keeping an eye on the blog right here at MobileCasino.net.