Williams Interactive will be a familiar name to many of our readers, although their reputation is built on the quality of their land based and online casino games. That is until now, as the company has finally released its own mobile casino platform to the public, with the internationally renowned Unibet brand the first to take them up on the offer of a complete mobile gaming solution.
Naturally, the backbone of the new platform is Williams Interactive’s excellent range of slot games, with famous titles like Bruce Lee already on their way to mobile screens with plenty more gems from their back catalogue on the way. The mobile versions of the games are made possible in the traditional manner, with HTML5 the platform of choice, allowing the games to work seamlessly across phones, tablets and all manner of other connected devices.
The existing game offering is also only the tip of the iceberg as Williams Interactive is not hanging around when it comes to expanding the selection. Indeed, WMS fans only have to make do with the existing selection for a month, as new titles are slated for release as soon as January.
Orrin Edidin, CEO at Williams Interactive, commented: “Multi-channel distribution of our authentic Vegas-style slot content is an integral part of our mission to provide the world’s most compelling iGaming experiences. To that end, we’ve invested time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimised, high resolution gaming experience for each player’s device of choice.”
Unibet’s Head of Gaming, Daniel Eskola, spoke on behalf of the first customer of this new platform, saying: “We’re excited for the benefits we’ll gain from their multi-channel launch strategy, including the efficiency in our marketing efforts on new themes and the ability to provide our players with on the go access to the same exciting content that they enjoy via their computers.”
The success of the new platform remains to be seen although the odds are that the new WMS platform will be a big success. Doubters were out in force when their online platform was released relatively recently but Williams Interactive proved that the strength of their catalogue of famous casino slots such as the aforementioned Bruce Lee together with John Wayne and Star Trek – Red Alert were more than sufficient to gain traction and they are already going from strength to strength. The mobile development team presents the natural focus for expansion and we’re always happy to see increased variety and competition in the mobile gaming space.