Probability is one of the biggest names in mobile casino gaming at the moment and they have pulled off more new partnerships and agreements than virtually any other mobile developer this year. The latest deal comes as something of a surprise as rather than teaming up with an established casino partner for the delivery of their great games, they have thought outside the box in order to establish a link with Sugar Hut, known more as a lifestyle company.
Probability will effectively use all of their industry expertise to provide a full gambling service to Sugar Hut including advice not only on games but also backend systems, marketing and customer retention. This makes the partnership all the more worthwhile, with Sugar Hut better known for their knowledge in hospitality, exclusive membership clubs and bars.
The deal is by no means completely out of left field, as Sugar Hut has recently launched their own branded mobile casino platform in order to complement their existing mobile portfolio and the names don’t come much bigger than Probability when it comes to providing logistical support for such an operation.
Michael Byrne, Chief Commercial Officer at Probability, commented: “Over the past twelve months we’ve noticed a growing appetite from companies that have traditionally sat outside our world, who recognise mobile gaming as a means to open up new revenue streams into their business.”
In some ways, this solidifies the potential of mobile gaming as much as anything in recent months as companies are seeing mobile gaming as a viable extension to their existing offerings and customer base. Sugar Hut’s own mobile casino will have full access to Probability’s range of games as part of the deal, which means that players will not only be able to enjoy a full suite of original mobile slots but also one of the most impressive HD Roulette games on the mobile market.
Simon Rennalls, Marketing and PR Manager at Sugar Hut, also gave an insight into what the new deal means to his company, saying: “This is a really exciting time for growth and expansion of the Sugar Hut brand. It marks the first time that a lifestyle hospitality brand has launched a mobile casino and I’m confident that our customers are going to love playing the array of mobile games in the Sugar Hut Mobile Casino.”
While we do of course applaud the efforts to expand a brand through mobile casino gaming, we still prefer to return to the source of the games where possible. This means that LadyLucks mobile casino is high up on our list, as it should be on yours. The casino is not only powered by Probability, but also fully operated by them, meaning that you can quickly and easily get your hands on their epic selection of games and make use of their industry leading mobile expertise, promotions and banking options.