Ladbrokes Mobile is going from strength to strength, spurred on by the company’s new mission to pick up the biggest and best gaming partners around. One that made big news in recent months was the signing of Net Entertainment to add their games to the existing Microgaming selection and with Playtech having been signed up only days before, Ladbrokes became the only major player in the UK market to boast all of the big three developers.
No specific timescales were offered when the Net Entertainment deal was signed in terms of launching games, although many speculated that popular online slots like Starburst and Gonzo’s Quest would be the first additions to Ladbrokes Casino. However, both companies sprung something of a surprise this week as NetEnt’s high quality Touch mobile gaming range has become the first selection to make it onto the screens of players.
The gaming range is already well known to mobile players around the world, boasting as it does not only the finest selection of mobile table games around but also conversions of hugely popular slots like Gonzo’s Quest Touch and Jack Hammer 2 Touch. Now, these great mobile casino games can be enjoyed alongside existing mobile Microgaming favourites at Ladbrokes Mobile Casino such as Thunderstruck and Mega Moolah.
Bjorn Krantz, Managing Director at Net Entertainment Malta, commented: “Ladbrokes is one of the world’s leading betting and gaming enterprises and we are very pleased that our close cooperation to secure the efficient integration and commercial launch of a selection of our best of breed online casino games has been so successful. Over the past year we have increased our presence in the UK market to continue our strategy of developing solid and long term business growth alongside our global gaming partners.”
Indeed, Net Entertainment is becoming an increasingly popular brand among UK players, having signed a deal with Ladbrokes’s main domestic rival, William Hill, back in September. The company is also proving to be the ideal partner for casinos with existing platforms as both big bookmaking brands have added their mobile casino games to their range within a month of the deal being signed.
The deal comes only a week after the announcement of Ladbrokes’s new deal with Chelsea Apps Factory who will be tasked with increasing customer engagement and hopefully mobile division profits through research, development and innovation in the latest mobile technologies.
The addition of both NetEnt and Playtech to the existing Microgaming catalogue ensures that Ladbrokes is being seen as an increasingly viable mobile gaming source with one of the genuinely biggest ranges of games around. You can of course check out the same games with other bonuses and promotions and equally impressive NetEnt casinos, with Mr Green Mobile being one of the highest recommendations that we have to offer here at MobileCasino.net.