Williams Interactive is one of the better known names in casino gaming but up until this point their offerings were strictly online and land based. However, the company this week announced plans to launch its own mobile platform which helpfully will also work alongside those from other manufacturers, allowing them to expand their market reach quickly.
The company is best known for creating online slots based on some immensely popular properties, with the official Wizard of Oz slot being one of their better known games. Kiss: Shout it Out Loud was one of the biggest releases of 2013 and was even accompanied by comments from Paul Stanley and Gene Simmons, who said at the time: “We’ve been bringing the Kiss experience to fans around the world for the past forty years and are excited to add online gaming to the list of ways fans can enjoy Kiss. We’re blown away by this new rock and roll slot game – Williams Interactive has released a game that captures the energy of Kiss to engage online gamblers in an exhilarating, unique way.”
Now, both of those games and many more look all set to hit mobile devices around the world at Williams Interactive’s partner casinos. The move into mobile has certainly not taken place now by coincidence, as Williams looks to take advantage of the expanding European market and the opening of the US mobile casino market for the first time.
The announcement took place at the G2E Expo, meaning that Williams Interactive certainly had plenty more tricks up its sleeve, which appealed to land based, online and mobile players alike, including the launch of the new Elvis: The King Lives slot game.
Orrin J Edidin, President at Williams Interactive partner company WMS Industries and CEO of Williams Interactive itself, said of the new developments for the company: “Customers for our Remote Game Sever, in established i-Gaming jurisdictions around the world and emerging markets such as New Jersey, will have the chance to experience our premium technology and content roadmap first hand at G2E. We are very excited to debut our best in class solutions that deliver a premium mobile wagering experience side by side with some of the most engaging gaming content in the industry from our catalogue of unparalleled casino games.”
As Williams Interactive looks to become one of the next major players in the mobile casino industry, be sure to follow us on Facebook and Twitter for all of the latest industry developments that will see the company’s games heading to your smartphone and tablet screens in the near future.