Probability, the company behind LadyLucks Mobile Casino and Moobile Games, has been setting up partnerships both at home in the UK and abroad over recent months to expand their reach into all manner of different markets. The latest news on such a deal affects their domestic market in the UK and involves an agreement with Boku to streamline their payment systems for players.
Boku specialises in a niche method of mobile payments, where players can use their existing phone bill in order to pay for goods and services. Boku works with mobile carriers to ensure that all parties receive the funds for their part in the transaction and opens up a whole new means of both revenue generation for their mobile partners and convenience for customers.
The Boku service has already been launched by Probability, covering not only the aforementioned LadyLucks and Moobile Games properties, but also each of their white label partners that make up a significant part of Probability’s business. The system has been integrated into all iOS and Android platforms, covering both web based interfaces and apps.
Charles Cohen, Chief Executive Officer at Probability, said: “Our players expect frictionless payments thanks to the heavy use of in-app purchases on their smartphones. With this technology from Boku, and their deep integration with the mobile network operators, Probability is now able to match that convenience at an attractive rate commercially.
“Our pitch to both players and partners has always been about accessible, fun gaming with the chance to win real money. In the past we have offered premium rate text messaging as the simplest way to deposit, but this can be cost prohibitive due to out payments, plus there can be issues with latency in reporting and subsequent reconciliation.”
“Direct carrier billing has totally changed the landscape and is a much more grown up solution. Boku gives us proper reporting and management tool, with security features which are critical when operating in a highly regulated market.”
There can be no denying that the addition of this payment method is certainly convenient and definitely makes sense. One important factor from our perspective here at MobileCasino.net is the fact that such billing still includes responsible gaming at Probability casinos and its partners. This means that any limits on deposits continue to be enforced, so no shocks at the end of the month when the phone bill arrives!
Jon Prideaux, the Chief Business Officer at Boku, also commented on the deal: “A core focus for Boku is to provide people with a convenient, secure way to pay using their mobile phone number. Partnering with Probability is another way we can provide the convenience and security in a way that benefits consumers all over Great Britain.”
If you’re in the UK and fancy playing this way then be sure to check out our full and thorough reviews of both LadyLucks and Moobile Games here on the site. Both offer a bespoke range of mobile casino games with plenty of bonuses and dedicated mobile extras to keep players entertained and are fully compatible with all iOS and Android mobile devices.