In addition to checking out all of the latest and greatest mobile casinos and games, we also like to take an occasional look at the other side of the industry – mainly because it gives our readers a chance to see what to expect from their favourite mobile casinos in the future. In this feature, we’re going to take a look at two new mobile marketing tools for casinos, courtesy of MobileStorm.
For those that have never heard of MobileStorm, they are a dedicated mobile marketing company based in Los Angeles that specialises in bringing new service solutions to just about any company in the mobile space, from retailers to casinos. With operators always looking for new ways to integrate the mobile gaming experience to take advantage of the latest technologies, they have found major customers among the biggest mobile casino names around the world.
The first of the new tools is location based text messaging, which is initially to be made possible by the release of the new Apple iPhone 5S. Technology in the handset means that MobileStorm’s partners can detect a player’s location and deliver customised advertising in real time. While this may sound more appropriate for high street retailers, the technology can be used, for example, when a player is at a land based casino to highlight the latest mobile gaming offers which are perfect for travelling to or from the venue.
Darren Withers, the Head of Client Development and Casino Services at MobileStorm, sums it up as: “The right message at the right time and now in the right place, is what makes MobileStorm the most intelligent communications platform for the casino industry.”
The other innovation is known as AppMail and it creates an inbox for a specific app, rather than involving a player’s main email or text message inbox. The mobile casinos themselves can make use of the dedicated platform to deliver everything from HTML emails to push notifications directly to the user, who benefits from only accessing such messages when they are playing the games. This cuts down on spam to the main inbox and ensures that there is a dedicated area in which players can find the latest games, promotions and much more. For the casinos, the inbox can provide the platform for a full mobile marketing campaign, ensuring that no player ever needs to miss out on the latest rewards.
Both new innovations are scheduled to be rolled out to MobileStorm’s casino partners over the coming months and look set to be beneficial to players and operators alike. Keep an eye on the blog here at MobileCasino.net for all of the latest industry developments, alongside of course casino news, reviews and games for all handsets and tablets.