Many current mobile casino providers are focusing on how to move things forward in the industry. The latest games are all about providing a desktop standard gaming experience with high definition graphics and cutting edge technology, but one of the most established elements of mobile communications looks set to make a surge in the coming months by tying together various elements of the mobile casino experience.
Tain, a mobile casino platform provider has teamed up with Swedish mobile marketing firm Globalmouth to put together the most advanced text messaging functionality ever seen in the industry. In our experience here at MobileCasino.net, one of the only ways in which the older technology is used by mobile casinos is to deliver promotions directly to a handset, with LadyLucks Mobile Casino from Probability being perhaps the biggest user of the functionality with messages arriving on an almost daily basis.
However, Tain is looking to take the integration of text messages into the mobile casino experience to the next level with the kind of functionality that has never been seen before. Delivery of promotions through text messages does of course form part of the service, but will go much further to incorporate features such as registration verification, cashing out any winnings and changing the player’s password
Niklas Jonsson, the CEO of Globalmouth, said of the deal: “Gaming companies that go mobile are our strongest segment at the moment. Signing Tain and offering our services to its portfolio of clients will hopefully improve both our and Tain’s growth even more.”
Tain’s opposite number, Christer Fahlstedt, said: “We are really proud that we could implement the Mobile Messaging service from Globalmouth so quickly and offer it to our clients. Globalmouth not only adds an excellent technical service and support but also a lot of competence in how to use different mobile messaging and marketing services.”
The story serves as a reminder that while many mobile casinos are looking to the future, there is definitely value to be found in looking back at some of the more established mobile technologies. SMS text messaging offers casinos an unparalleled personal communication process – many people check all of their text messages but will not necessarily open an email – and the result could well be one of the most impressive developments in mobile casino gaming of recent years.