Realistic Games is one mobile software provider that definitely lives up to its name and they have proven to be a crucial part of Ladbrokes’s own mobile strategy. The partnership was both strengthened and extended recently with the launch of the company’s own custom designed iPhone Blackjack and Roulette apps.
The new apps are definitely impressive and while they are based on two of the most familiar games in casino history, they still manage to innovate and ensure that mobile Ladbrokes customers have access to arguably the definitive mobile app versions of the games. Among the tweaks over standard mobile blackjack games is the fact that Realistic’s version goes so far as to implement lifelike physics for smooth card and chip movement, not to mention multi-channel sound for unparalleled immersion for players.
While live dealer games are the hot topic on mobiles for those looking for realism, for some players the standard digital version cannot be beaten and both Ladbrokes and Realistic have come up trumps with these new releases.
Realistic Games’ Commercial Director, Andy Harris commented on the deal, saying: “We’re delighted with the quality of the games and feel we’ve created the market leading iPhone blackjack and roulette apps. It now means that we can also offer these vital games in Flash, on demand HTML5 on phones and tablets and as standalone apps. We’re confident that they will deliver great benefits to Ladbrokes and our other customers by allowing them to tap into the vast number of players who’ll love the accessibility and quality on offer.”
Harris’s counterpart at Ladbrokes, John Pettit, also commented, saying: “Realistic Games continue to provide great mobile content for our customers so we are delighted with the delivery of the roulette and blackjack apps. These are already proving popular with our customers with the roulette app reaching over a thousand downloads in one day post launch.”
The news follows the confirmation last week that Ladbrokes was set to become the first major name to bring together the big three of Net Entertainment, Microgaming and Playtech on both their online and mobile platforms, ensuring that mobile players have access to one of the most comprehensive mobile gaming opportunities in the world.