Ladbrokes has been making huge strides in the mobile gaming department in recent weeks and the company has been buoyed by two new major developments in their partnerships. First up came the announcement that the traditionally Microgaming powered online casino had signed up with Playtech to bring the company’s excellent suite of games to both online and mobile players. This deal entailed a brand new ‘Vegas’ tab on the main casino site, with 30 games added to the company’s mobile casino. This development alone combined with the existing availability of Microgaming games ensured that Ladbrokes would be responsible for one of the biggest selections of mobile casino games in the world.
However, the company was definitely not finished there as hot on the heels of the Playtech partnership came an inked agreement with the other member of casino development’s big three, Net Entertainment. The partnership kicks off with some of the biggest games from the company, such as Gonzo’s Quest, which will be added to both the online casino and the mobile platform. As with the Playtech deal, Ladbrokes has every intention of ensuring that the full range of Net Entertainment desktop and mobile games will hit their members’ screens over the coming months.
What this means for mobile players is the biggest choice around. One mobile casino offering the biggest and best games from all three of the major developers is unprecedented and something that many players thought that they would never see. However, with exclusivity agreements expiring and many casinos switching to more of a games aggregation style, this may well become the norm for mobile casinos going forward. Indeed, while not all operators carry the sheer brand power of Ladbrokes, the likes of Microgaming, Playtech and Net Entertainment may well have to accept that players are increasingly swayed not only by quality but also diversity and each company may have to settle for a share of the pie rather than exclusive rights to a casino’s entire player base.
Both the Net Entertainment and Playtech deals remain in the early stages but fans of pretty much any big name casino can expect many more top quality games to hit their iPhone, iPad and Android screens over the coming months as more and more companies look to head out in front of the pack in mobile casino gaming.