188bet is by no means one of the biggest names in mobile casino gaming – indeed, they have been superseded by many of their online bookmaking contemporaries when it comes to both desktop and mobile casino action. However, they are a big name in their own right and the company is determined not to let their share of the mobile casino market slip away. The first step in their new strategy is undoubtedly a good one, with the adoption of the excellent Quickfire platform from Microgaming forming the core of their mobile casino services from this point onwards.
The relationship between 188bet and Microgaming has been something of a long one. In our experience, many operators that start out as bookmakers have opted for the Playtech platform when it comes to bundling in a casino, but 188bet bucked the trend and based their entire operation on the services offered by the world’s biggest online casino game developer. The casino itself proved to be a hit, with 188bet’s existing member base proving to be enough of a catalyst to ensure that the casino itself quickly became profitable. With a good relationship already in place, 188bet saw absolutely no reason to look elsewhere for a mobile provider, especially with the success of the recent addition of live dealer casino games to the platform. 188bet’s Mobile Channel Manager, Frank Schuengel, summed things up nicely, saying: “We have worked with Quickfire and Microgaming for a number of years now and their offering and expertise in the industry is most impressive. Quickfire’s casino and live dealer offering has proved extremely successful and we expect the mobile content to perform just as well. We are very excited with how our mobile solution is progressing. Alongside these top notch new games, we’re also offering mobile players some fantastic new promotions.”
The new mobile casino offering includes the full Quickfire mobile suite of games, just as many of our readers will undoubtedly be familiar with from the likes of All Slots Mobile Casino and Royal Vegas Mobile Casino. This effectively means all of the Microgaming classics on smartphones and tablets, particularly the Tomb Raider and Thunderstruck slots which are ideal for a bit of quick action on the move.