Few of the leading online bookmakers are putting as much time and effort into developing their mobile gaming platforms as Paddy Power and such a commitment continues thanks to a new partnership in the sector. The UK’s own Realistic Games are the company in question and are looking to break new ground through joining up with one of the biggest names possible.
The company is perhaps not the best known in the industry, but is looking to carve out a meaningful position in the competitive mobile gaming sector in its own right. The agreement will see the company providing fourteen of its own mobile casino titles across a range of Paddy Power’s mobile casino properties in the coming year, including new interpretations of classic table games such as roulette and blackjack together with a healthy range of classic and video mobile slots.
The agreement was by no means a foregone conclusion as Paddy Power was known to be looking for a new mobile partner and was looking for approaches to this end. Indeed, Realistic Games itself acknowledged the need to fight off stiff competition to secure the deal and were suitably pleased by the outcome. Realistic Games’ Commercial Director, Andy Harris, said “This fits in perfectly with our strategy of partnering with industry leading operators around the world and they don’t come any bigger or better than Paddy Power. They are very much aligned with us in terms of our focus on mobile and belief that the channel is the key to future success in iGaming. I’m confident that this will be a great deal for both parties.”
Few would deny that signing up with Paddy Power could be a masterstroke as the company has reliable form in the industry. They already offer a number of games in addition to the core Playtech platform, including a number of custom designed titles from Probability, the company behind Moobile Games and LadyLucks. Lucinda Kelly, Paddy Power’s Mobile Games Manager stated “We’re very excited about the new mobile games and very pleased to have partnered with Realistic Games. Its passion, product knowledge and understanding of the industry were crucial in our decision to select them and I’m convinced our customers are going to love its games.”
In related news, Paddy Power’s recent interim statement suggested that they are certainly doing something right in terms of strategy, with net revenue up 20% in the year to date. Both online and retail revenues saw a significant increase and specific focus was placed on the Australian market where the company saw 28% online growth. Even new ventures that are still experiencing start-up losses could not dent the balance sheet, with Paddy Power still looking to expand its Italian operations among others.