Novomatic rarely receive mentions commensurate with the size and popularity of their brand here at MobileCasino.net, although this is mainly because like many other land based market leaders their online and mobile strategies often leave something to be desired. However, they have demonstrated at least an awareness of the popularity of mobile casino games with their first dedicated mobile app exclusively for iPhones and iPads.
In an unusual twist, Novomatic’s games are the focus of the app, but not in the manner that you may think. Rather than allowing users to play their games on their mobile, the application is focused purely on support and information as a statement from the Austrian firm explains:
“The app offers the possibility to read and download on demand the latest Novomatic news and our industry magazine “Novomatic: The World of Gaming”. Through a comprehensive game detail overview the customers have the chance to find out how the games function and into which player category they fit. Apart from this, the user can also search quickly and easily for games by using the search function and retrieve the desired information rapidly.”
It is always something of an exciting time when one of the big names in casino gaming decides to take a unique approach to the mobile space and Novomatic has become the first of these major operators to look at apps as more than just a game delivery platform. Of course, many of our readers will be more concerned about when exactly they can expect to see the likes of Book of Ra and Reel King at a wider range of mobile casinos.
Nevertheless, such informational apps are something that we definitely would not mind seeing more of as they can certainly prove handy when visiting a land based or online casino that features some of Europe and the world’s most popular games.
Novomatic’s official B2B mobile app is available now for all Apple devices in the official Apple App Store.