Playtech has announced a brand new partnership with Spain’s Casino Gran Madrid as part of its efforts to capitalise on the newly regulated Spanish casino gaming market, which comes hot on the heels of various companies attempting to force their way into the equally youthful Italian sector. The deal itself primarily concerns online casino players in Europe, although may have long reaching effects on the mobile industry, particularly when considered in the context of Playtech’s recently announced strategies in the area.
The new deal sees Playtech having a pivotal role in bringing live dealer casino games to the Spanish market. Part of the newly announced legislation surrounding online gambling dictates that live dealer games are permitted, but the dealers themselves must be physically located within Spain’s borders. Casino Gran Madrid presented the perfected choice of partner as it is already Spain’s largest land based casino. Under the deal, the casino will provide Playtech with a dedicated gaming area, complete with tables and video equipment, from where they may broadcast the games in real time. Naturally, the development is targeted at Spanish players, meaning native dealers that communicate with players in Spanish.
The deal will no doubt have a knock on effect around the industry. Playtech is the undisputed leader in live dealer games, and they see the partnership as the ideal opportunity to give their existing licensees access to Spain. The likes of Casino.com and Bet365, including their mobile casino brands, are already fully integrated with the Playtech platform and may well look to benefit from the actions of their primary software provider.
For players, the deal illustrates just how much stock Playtech has placed into the live dealer platform. The aforementioned casinos already offer the likes of Live Roulette, Live Blackjack and Live Baccarat among a suite of other titles, and Bet365 is poised to unleash its dedicated live dealer mobile app into the Apple App Store in the coming weeks. Playtech has already touted its mobile strategy for the year, and the rapid adoption of 4G mobile internet connections around the world means that live dealer games at mobile casinos are a certainty.
You will of course find out all of the latest developments in mobile live dealer games first here at MobileCasino.net. In the meantime, you can discover more about the leading Playtech mobile casinos, a href=”http://www.mobilecasino.net/casino-com-mobile/” title=”Casino.com mobile review”>Casino.com Mobile and Bet365 Mobile Casino, in our review section, and even head over and get a head start on other players by experiencing their existing online live dealer games for yourself.