Barely a day goes by in the world of mobile casino news without London based Probability Plc having something new to announce to the industry. They have hit the headlines in recent months for all manner of positive reasons, such as their continued expansion into the newly opened Italian market and the acquisition of outside investment to help them to achieve their expansion goals in 2013 and beyond.
The latest story to come out of the company, famous for being the brand behind LadyLucks Mobile Casino, is that they have appointed the highly experienced Qurban Hussain as their new Chief Financial Officer.
He joins the company following many years of hands on experience in the casino industry. He worked in an integral role at Betfair and was a key factor in the implementation of the company’s international expansion strategy, and was also in a pivotal role at William Hill that saw the development and eventual launch of the highly popular William Hill Online subsidiary.
This new role naturally presents its own challenges as Probability, while an excellent software provider in its own right, has nowhere near the reputation or brand power of Hussain’s previous employers, and he no doubt sees it as an opportunity to enter a company facing the early stages of rapid growth. Indeed, Hussain sees it as something of a challenge but one that he is well prepared for.
“I view the appointment at Probability as an excellent opportunity to be part of a successful team with market leading technology… and consistently strong growth” said Hussain following his appointment.
The signs all indicate that he is spot on in his assessment of the situation as Probability already have a foothold in the ever important UK market, where both LadyLucks and Moobile Casino are experiencing impressive growth. Indeed, both appear on our list of recommended mobile casinos and offer a viable alternative to the established Playtech and Microgaming brands for players that want something that is both new and created specifically with mobiles in mind. When combined with the fact that Probability looks set to be the biggest success story of Italy’s relaxation of their gambling laws and restrictions, Hussain may well be in one of the most important positions in the mobile casino industry.
In a larger scale, the appointment of a dedicated Chief Financial Officer indicates just how successful the company has been to this point, and how much they intend to build on their existing momentum. Charles Cohen, CEO of Probability and never a stranger to our news pages, commented about the positive nature of Hussain’s appointment.
“Our recent growth has merited the appointment of a board level Chief Financial Officer. Qurban is joining Probability at an important stage in our growth and I am sure he will make a very valuable contribution as we move towards profitability,” said Cohen, acknowledging both the challenges and opportunities that lie ahead for the brand around the world.
One standout aspect of Probability’s strategy is that they are taking something of an unconventional approach to their mobile casino branding. In advertising LadyLucks as a fun, casual gaming brand, they have opened up something of a new market that traditional casino operators have yet to penetrate. This is borne out by statistics that indicated that LadyLucks alone has over one million subscribers, 80% of which do not have an account with a conventional online casino. Interestingly, the same figures released by the company indicate that more than half of their players are female – something of an anomaly by the standards of the traditional casino industry.
You can find out more about Probability’s flagship brands, Moobile Casino and LadyLucks Mobile casino, in our dedicated mobile casino review section, where both bring a unique twist on typical mobile casino gaming to players through excellent games including the Knight Quest and Filthy Rich slots.