We recently featured a news article covering the changes in Apple’s policies on allowing real money casino gambling apps in their App Store and one of the first companies to take full advantage of this are Paddy Power, who have just launched their own dedicated Mobile Casino on the platform, fully tailored for use on iPhone and iPad devices across the range.
The app itself builds on the success of the original Paddy Power Mobile Casino website which remains accessible to players on both Apple and Android devices through a web browser. However, the app itself provides additional speed and reliability by being tailored exactly for the hardware and screen sizes on which it is used. There are fifteen games in total, each of which players will be familiar with both from Paddy Power’s own mobile casino and others supported by Playtech. Players can either make a deposit or enjoy any of the games absolutely free in practice mode.
From Paddy Power’s own marketing perspective, the app provides them with access to a wider potential customer base. The changes taking place in the mobile casino market mean that there is an audience for games that do not even know the names of some of the biggest brands in the world. However, the App Store search engine is becoming just as valuable to companies such as Paddy Power as the likes of Google, as players can find casino apps directly from their device.
Naturally, the app gives players the option to either sign in to their existing account or set one up through the app itself. This means that players can deposit and withdraw cash directly from the app – something that was prevented by Apple under their previous terms and conditions. As an added incentive, Paddy Power is offering players a free £/$/€5 bet on the app with no deposit required, and this applies both to new and existing customers. The app is also closely tied to a main Paddy Power account, with users automatically added to the Casino Club scheme where they earn points for playing, which can then be converted back into cash.
With the dedicated Paddy Power Mobile Casino app launching so soon after their exclusive Deal or No Deal app, we expect big things from the company in the coming months. You can always find out the latest developments from Paddy Power and the leading mobile casinos here on MobileCasino.net.