The coming week is sure to be one of the most important for mobile casino news in 2013, as the industry’s heavyweights descend on the ExCel Arena in London for ICE Totally Gaming 2013. The annual event makes its first appearance at ExCel, having recently moved from Earls Court Exhibition Centre. Fortunately, the move itself has done absolutely nothing to stifle the interest of the biggest players in the industry and the event will once again see a raft of familiar names getting involved by way of exhibits, conferences and special events, all related to the online and mobile casino gaming industries.
The event is always a genuine highlight of the business calendar for those involved in the gaming industry and brings together individuals from all aspects of the casino gaming spectrum to share ideas, build their brands and launch new products. Attendees range from casino gaming journalists to software providers and security experts to casino executives.
We have mentioned on several occasions here at MobileCasino.net that 2013 is highly likely to be the breakout year for mobile casinos, with more and more resources devoted to the medium and this is validated by the fact that among the eight premium conferences at this year’s ICE event, one is dedicated solely to the mobile casino gaming industry. Attendees have the opportunity to hear the thoughts and opinions of some of the most important individuals that are driving mobile casino growth across the world.
Mobile Casino Gaming at ICE Totally Gaming
The day’s event, taking place on Tuesday 5th of February and simply titled Mobile Gaming, is already considered to be one of the most influential conferences in the industry and will no doubt be the source of a wide selection of new information and analysis over the coming days that you will of course hear about here first at MobileCasino.net. It is chaired by James Goode, Head of Marketing & Strategy at mFortune Mobile Casino, a highly appropriate chairperson given that mFortune is among our list of most highly recommended mobile casinos for both new and existing players.
First up on the day is ‘Tapping into the Tablet and Smart TV Market’, where industry leaders look at the difficulties that are associated with ensuring that their mobile casino games keep pace with technological developments, allowing players to enjoy their favourite titles on their devices of choice. One key aspect of the first hour of the conference will no doubt be the overall requirement for mobile casino operators and their software providers to keep apace of the “post PC era”, a term that is already widely used in the industry, signalling just how important mobile casino gaming is set to become. Among the speakers are Matthew Sutherland, Commercial Managing Director at Lady Lucks Mobile Casino and Matthew Price, Mobile Product Specialist at Betfair, both also highly ranked on our mobile casino recommendations list.
The scope of the conference is highlighted later in the day, with a segment dedicated to speeding up mobile payments while ensuring the security of players – a key concern for all mobile casino players and something that we value extremely highly when considering which mobile casinos to recommend. Familiar names continue to take the podium, with Joseph Hall, Vice President of Leisure and Entertainment at Moneybookers and Luke Gauci, Head of Payments and Fraud at Mr Green both weighing in on the issue.
One of the highlights for our readers that enjoy being at the cutting edge of mobile gaming technology will no doubt be the session dedicated to the future of mobile gaming. The schedule covers everything from designing products to work across as many devices as possible to even incorporating augmented reality for mobile casino players, something that will no doubt excite players that love the idea of combining the latest technology with their casino experience. Again, big names continue to be represented in speaking roles, including Jamie Reeve, Product Manager for Special Projects at Paddy Power. We often hail Paddy Power as a thought leader in the mobile casino space, with them having released a wider selection of dedicated iPhone apps over recent months than almost any other provider.
Elsewhere on the list of talks during the event are methods of increasing user engagement on real money gambling apps, featuring a contribution from the Managing Director of mFortune, and even a contribution at the end of the day from Trevor Graham, the Senior Radio Manager Radio Frequency Planner at O2. He is expected to cover mobile casino gaming from a service provider perspective, including what the launch of the 4G mobile broadband network will mean for mobile casino gaming – something that illustrates just how many different industries are looking to be a major part of mobile casino gaming in the coming months and years.
Naturally, ICE Totally Gaming is dedicated to the entire gaming industry and so there is more to the event than mobile. Attendees can experience similar conferences based on all aspects of the industry, such as the integration of land based, online and mobile casino gambling and a briefing on the current state of play of regulatory issues around the world featuring representatives from governmental commissions from as far afield as Sweden, Germany, the USA, Gibraltar and Bulgaria.
The Totally Gaming Awards
ICE is also the annual home to some of the industry’s biggest awards, the Totally Gaming awards that are voted on by experts within the industry. As always, some of our favourite operators are nominated in some of the most important categories. Mr Green, for example, offers one of the best mobile casino experiences around at the moment, and they are in with a chance at taking home the award for Best Online Gaming Operator of the Year and the Best Online Social Responsibility Award. mFortune Mobile Casino is nominated in the Best Remote Product of the Year category and many of the most important companies in the industry are represented in some form throughout the nominations.
The awards themselves are topped off by the fact that they are sponsored by Novomatic, a name that will no doubt be familiar to many of our readers that have enjoyed their ground breaking slots over the years.
Exhibits at ICE 2013
There is so much going on over the three day ICE 2013 that we should of course mention the exhibits themselves. Basically, any company in the mobile gaming industry that you could possibly think of is out in full force at the event regardless of whether they are appearing at the conferences or the awards themselves. The biggest online slots manufacturers each have their own stand, including Microgaming, Novomatic, IGT, Playtech, Aristocrat and Net Entertainment, as do some of the major mobile casino brands. They are joined by literally hundreds of other companies, ranging from mobile operators such as Vodafone to responsible gaming organisations like GamCare. Even the Malta and Kahnawake Gaming Commissions are represented at stalls, making ICE Totally Gaming 2013 certain to live up to its billing as the most important industry event of the year.
We look forward to bringing you the best of the action over the three day event, including new products and all of the industry news, right here at MobileCasino.net.