UK based 32red, the company behind the highly regarded 32red mobile casino, has announced its financial results for the entirety of 2012, and the news bears out the fact that their mobile offering appears on our list of the most highly recommended mobile casinos around today. The company has experienced significant revenue growth for the third consecutive year, with much of the good news down to their successful implementation of a mobile strategy.
Viewed over a two year period, 32red has now seen an impressive 90% growth in revenues, with financial results reaching a highly appropriate £32.1 million against their 2010 results of £16.9 million. As a dedicated casino operator, the company naturally owes much of their success to the all-round brilliance of their online and mobile casino services, both powered by Microgaming. Casino revenues alone contributed £28.7 million of the reported revenues, with the other coincidental relevance of increasing by exactly 32%.
The revenue rise was driven in no small part by an increase of 44% in the active player base, with 42,000 new players registered in 2012 alone. The fact that such an established brand continues to attract new players in such high numbers stands out as a great testimonial for the quality and ease of use of both their online and mobile casino platforms.
The company continues to exceed its own targets and the shift towards mobile gaming is indicative of the industry as a whole, proving that mobile gaming is definitely the place to be in the coming months and showing why the mobile platform has undergone numerous tweaks and improvements recently.
Growth in 2013 is predicted to be just as strong, due in no small part to the fact that 32red is one operator that has its sights firmly set on the newly opened Italian casino market, where they are looking to take major strides in online and mobile casino gaming. While several newer companies are doing the same thing, 32red is arguably the strongest brand to be entering the market, which forms a core part of their strategy to keep a close eye on regulatory developments around the world.
In other related news, 32red has also recently appointed a new advertising agency to assist them with their imminent assault on the Italian market. Hometown, a London based agency, has taken over from Cravens as the creative marketing force behind the 32red brand. The company is well known as being one of relatively few to carry out regular television and print advertising in the UK, and also sponsors some of the most high profile football teams in the country.
In total, 32red spent an estimated £3 million on marketing in 2012, but their entry into the Italian market, and the opportunity to establish a considerable first mover advantage, has led many experts to predict that this number is set to rise substantially in 2013. No doubt the increased revenues will certainly lead to increased budgets, and Italian readers should prepare themselves to hear a lot more about 32 red in the coming months.
We highly recommend the mobile casino service available from 32red, and you can find out more information about the company, its software and its support in our dedicated 32red Mobile Casino review, along with all of the most highly regarded operators in the industry.