Wednesday the 7th of November 2012 was a momentous day in the evolution of mobile casino gaming, as it saw the launch of the first dedicated iOS and Android app for mobile gamers to take a popular brand and make it into a real money gambling game. Paddy Power, one of the leading online bookmakers and casinos, has developed a perfect mobile rendition of their ever popular Deal or No Deal mini game exclusively for the Apple and Android app stores and it is now available for iPhones, iPods and iPads running iOS 4.3 or later, and recent Android handsets and tablets.
The Deal or No Deal theme needs no introduction. The well-known game of psychology and luck has been a hit on television screens around the world, with Endemol launching a local version in no less than fifty countries. The UK version proved particularly popular, with Deal or No Deal fruit machines in pubs and clubs up and down the country. The simple theme lends itself well to gambling games and is likely to remain a fixture of fruities and slots for a long time to come.
Paddy Power were among the first to exploit the game’s popularity as part of a casino offering and have been promoting a mini game based on the show for a number of years. It seemed a natural progression to bring it to mobile devices, and players can now enjoy the game anytime, anywhere for real cash.
The game faithfully recreates the TV show, with boxes valued based on the player’s stake. They then proceed to select boxes until the banker offers an amount to take it off their hands. It is up to the player to decide when the offer is too good to refuse. Of course, players on the mobile app need to take their original stake into consideration when accepting or refusing an offer, something that real contestants are fortunate enough to avoid.
What makes the launch of Deal or No Deal special is that until now, gambling apps have been relatively rare. Sports betting is the one area to be exploited in app form, while casino games have generally been accessed through a web browser. This app is not the most complex game ever, but works extremely well and is sure to alert other major players as to the viability of casino apps.
As part of the launch promotion, Paddy Power is offering players who stake £5 or more on the app a further £5 absolutely free. The game is linked to the player’s existing Paddy Power account, meaning that all winnings can be used on sports betting or other casino games. The bonus also only needs to be wagered once to become real cash, which is sure to make the offer hard to refuse.
Players who simply want to enjoy a game of Deal or No Deal on the go can enjoy the app in “Fun Play” mode, where both the stakes and prizes are purely virtual. If they find themselves on a lucky streak, then they can sign up for a real money Paddy Power account from within the app itself and proceed to take advantage of the £5 promotion.
Paddy Power has truly broken new ground with this app and the most exciting aspect of the launch is seeing what they, or any of the other major mobile casinos, come up with next.