As mobile devices are enjoying ever greater penetration among the public, many owners of smartphones and tablets have discovered that they also can use them for mobile gambling “on the go”.
H2 Capital, an online gambling consulting firm, recently calculated that Europe’s market for mobile devices enjoyed revenues of 2.2 billion euros in 2011. The company estimated that figure to top 5.4 billion euros within three years, considering the market’s average annual growth rate of presently 19.3 per cent.
In the U.K. alone, some 40 per cent of all adults now own a smartphone, a healthy increase of 13 per cent from the 27 per cent of U.K. adults who did so at the same time last year, according to a recent market report released by research company, Ofcom Communications.
The figures for the rest of Europe are not trailing far behind. Smartphone ownership in Germany, France, Spain and Italy also has increased an average of 8% year-on-year, and according to the report, 44 per cent of adults across the European Union are nowadays owning and using a smartphone, a figure that effectively “outsmarts” even Great Britain’s penetration by 4 per cent.
In the United States and Canada, smartphone ownership among the adult population currently stands at 45 per cent, thus making mobile device penetration comparable to that in the EU.
While H2 Capital in its own report concluded that in the final quarter of 2011 mobile casinos had achieved a share of 9.8% in the global total interactive casino market, the consulting firm also predicted this figure to climb another 3% to 12.9% within 2013, as more punters are going to recognise the advantages mobile gambling offers over more “traditional” online gambling.
With this upward trend continuing, casinos for mobile devices will enjoy increasing revenues, which in turn will enable them to upgrade their existing services, eventually posing serious competition to ‘normal’ online casinos. The trend also is going to attract new players, as well as entice more online casinos to branch out into the burgeoning mobile gambling market, a development that according to industry observers is likely to tip the scales in favour of mobile gambling in the medium to long term.