Online Skill Limited, the owners of social gaming outfit ClickFun Casino, has signed a strategic partnership agreement with The Betway Group to together develop, market and operate a combined social and real-money casino.
The real-money option will be exclusively offered to UK residents, who can access games at ClickFun.com either online or on their mobile devices. For players outside the UK, no-money, just-for-fun, versions of the games will be available on the Facebook platform.
As previously, betting credits for the Facebook-based social game versions will automatically refill over time, but players can also purchase additional credits from ClickFun Casino if they want to increase their betting amounts.
Both partners lauded the agreement as a “natural step” for expanding their respective customer bases, further developing revenues and adapting to ever changing market changes.
“The link-up between ClickFun Casino and The Betway Group allows the two companies to combine Betway’s real-money gaming expertise with ClickFun’s innovative, industry-leading social casino platform. The move… will bring a new, exciting gaming experience in both [the] social and real-money [gaming environment],” said Richard Akitt, chief executive of The Betway Group.
Daniel Fiske, co-founder and CTO of ClickFun Casino, added: “We are thrilled about our new partnership with The Betway Group, one of Europe’s most innovative online gaming companies… We feel that offering a real-money environment alongside our social platform is the next logical step in the evolution of our company.”