Mobile gambling platforms have been around for several years, but failed to make the impact operators had hoped. In 2005, market research company Jupiter Research released a report predicting that global mobile gambling services would generate more than 19.3 billion US dollars by 2009. However, actual figures showed that total revenue had only reached approximately 4.7 billion US dollars by 2010. The most likely reason for that somewhat disappointing result might have been the fact that gamblers felt more comfortable engaging in their passion at regular online casinos, giving a wide berth to mobile casinos, whose platforms were generally not considered as being technologically advanced enough. “Mobile gambling was for many years heralded as the ‘next big thing’, the future of gambling. Yet results fell way short of the overly ambitious projections of a few years ago,” said research company research and Markets in a recently published study.
According to the study, the market has now “come of age”, though, thanks to better and more reliable platforms, extensive marketing campaigns to introduce this new way of gambling to mobile phone users, an increasingly larger range of available games and – last but not least – platform compatibility with all major mobile phone operating systems. “2012 is likely to be recognised as the year of mobile gambling,” concluded the Research and Marketing study.
Smartphones – as opposed to ordinary, generic mobile phones – seem to be the device of choice when it comes to enjoy a few hours of mobile gambling, probably because of their extended functionalities. A study released by comScore MobiLens in February 2010 stated that smartphone users are much more likely to play mobile casino games than owners of generic phones. According to the study, 7.6% of smartphone subscribers played at least one mobile casino games within three months of establishing their smartphone account, while only 1.2% of generic phone subscribers did the same.